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Data Quality    Data Enrichment    Data Capture    Campaign Execution    Postal Preparation
Duplicate ID
Address Validation
Upper Lower Case
Parsing
Punctuation
Phony Name ID
Email Validation
Multi-Language Character Sets

Duplicate ID: Do you have duplicates?

Use IMI Tools duplicate identification to purge duplicates or create a consolidated best view of an individual, site or company. We use state of the art matching algorithms perfected over three decades to identify duplicates. Our match process includes allowance for phonetics, nicknames, common mistyping, and misspellings. Match criteria can be customized to meet your specialized needs, for example, by region or billing customer id.

Key Features:

  • Customize your match criteria
  • Automate your updates
  • Consolidate your records

Address Validation: Are your postal addresses valid and complete?

IMI Tools can correct mistakes in spelling and standardize formats for cities, states, and countries. Assigning the right zip codes ensures compliance with postal standards, increases deliverability, match rates and more accurate segmentation.

Upper Lower: Does your data your data LoOK like THis?

With the growing sources of customer touch points, such as web entry forms, core data elements are filled with inconsistencies. Correct salutations are critical to your personalized messaging. Get it right. Use IMI Tools to standardize names, addresses, titles, emails, and company names to the proper upper and/or lower case. Rules are tailored to each data element making allowances for title, name and address exceptions.

From:     To:
 
JOHn SMITh John Smith
it  IT
142 Charcot AVENUE 142 Charcot Ave
San Jose, CA 95131  San Jose, CA 95131
JSMITH@IMIINC.COM  jsmith@imiinc.com

Parsing: Can you personalize, sort, and analyze your data effectively?

IMI tools can expertly parse data to ensure correct messaging and data integrity. Names are parsed to salutation, first name, middle name, last name and suffix. Custom parsing, such as product SKU's, ensures your data from multiple sources is aligned correctly for consolidating, organizing, aggregating, and segmenting.

Punctuation: Is your data punctuated correctly?

Add punctuation to your data to improve its appearance, readability and appeal.

IMI Tools can do this for you.

From:   To:
Mr John Smith SrMr. John Smith Sr.
142 Charcot Ave142 Charcot Ave.
San Jose CA 95131San Jose, CA 95131

Phony Name ID: Have you ever been caught targeting Homer Simpson on 742 Evergreen Terrace, Springfield IL?

IMI Tools can identify and remove invalid and phony records in your data. Does your data contain asdfasdf, DO NOT USE, unknown, test, self, 1234 Main Street Anytown NY? Do not get caught sending your communications to Dear Blablabla.

Email Validation: Do you bounce emails due to incorrect formats or domains that do not exist?

IMI Tools email validation identifies and corrects invalid email formats, such as \\.com, o'Neil@ (slashes, apostrophes). In addition, an optional check that the domain name answers and has a valid mail address can be performed for you. Ensure key requirements are met….@, .com. …Reduce the number of bounced email by verifying and correcting email addresses before you broadcast.

Multi-Language Characters: Have you ever sent a message to Paul-Fran?oise B%n%dicte instead of Paul-François Bénédicte?

Global communications require precise data conversions to ensure native character sets are maintained. IMI Tools is compatible with standard encoding formats, such as Windows ANSI and utf-8.




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